Contribution Made During Season Finale of Celebrity Apprentice
Cleve Collado considers himself the real winner of the Celebrity Apprentice. On the night of the show's Finale, he won $50,000 just by playing along on his phone! Collado remembers that night, “When I found out about the money, I was in denial at first because I didn’t know that just by playing along with The Celebrity Apprentice iPhone app I would win such an amount! When it eventually settled in, about 5 minutes later, I was ecstatic because I realized that I would be able to help my family out with expenses and that was the greatest feeling.”
ACTV8.ME created an app where audiences of Celebrity Apprentice could interact with the content and story narratives in a personalized and more meaningful way. To encourage participation, users were given the opportunity to enter a $50,000 sweepstakes throughout the entire Celebrity Apprentice season by registering from within the application.
ACTV8.ME aligned with the philanthropic nature of the show by announcing half the earnings would go to the winner’s charity of choice. “I chose the National Inclusion Project because a child with a disability just wants to be treated the same as everyone else. They want to live as normal a life as possible despite their disability. This is the goal of the Project – to make sure that no child is left on the sidelines,” says Collado.
ACTV8.me leads the way in developing and designing new second-screen interactive TV shows, interfaces and mobile applications that facilitate discovery of content and users' relationships with it. With its proprietary technologies, ACTV8.me marries broadcast and cable television to the two largest social media platforms on the planet, and then makes it all interactive, thus creating the ultimate uber platform.
Its second-screen platform was built over three years with a vision and focus to empower subscribers to interact with TV content, while integrating social channel engagements, such as Facebook and Twitter, and a new digital ad model that creates a first of its kind, one-to-one relationship with the consumer. Their deployments enhance the TV viewing experience by providing interactivity, social game mechanics, community sharing and exclusive offers in the form of real-time digital coupons. Visit www.actv8.me for more information.